In 2017 Jarrett Bay Boatworks needed a video to launch ahead of the Fort Lauderdale International Boat show. At the time, there weren’t many (if any) boat companies making creative video content other than your typical sales videos. I wanted to make something that stood out from anything being made at the time so I took inspiration from big budget car commercials you would see on TV. We didn’t have a big budget but we had a lot of ideas and resources to help pull them off. I met with my good friend Eddie Nickens (New York Times best-selling author and award-winning journalist) to brainstorm ideas for a script. He came up with the concept of “No Straight Lines in Nature” and wrote an incredible script to help drive the visuals.