Blog
Marlin Magazine Newsletter Ads
Jarrett Bay’s recent ad placements in Marlin Magazine’s eNews letter feature screen grabs from the the latest Jarrett Bay Insider episode. Next week we travel from Raleigh back to Beaufort to begin production on the next Jarrett Bay insider episode. Stay tuned for more behind the scenes shots from that shoot.
Early Morning Magic on Lake Wheeler
Some shoots are worth the early wake-up call.
My wife and I took our 1974 Ski Nautique out on Lake Wheeler for sunrise a couple weeks ago. I got a permit from the City of Raleigh to shoot photos and videos on the lake for a project so thought I would grab some personal pictures while I was there.
I wanted a low angle shot of the boat to emphasize the speed so I found a rock on the shoreline to setup on. She fired up the Nautique and made a few full throttle passes right as the sun broke the horizon. From my low angle in the water, every ripple and reflection was magnified, making the classic boat look and feel much faster.
Everything clicked on about the third pass when we finally figured out the framing, distance and light.
Most of my time behind a camera these days is spent shooting photos and videos for clients around Raleigh, so projects like this are a reminder to slow down and create something just for the sake of being creative.
Raleigh, NC Video Production - Behind the scenes
We’ve shot thousands of interviews for corporate videos over the years and rarely get to shoot them in an ideal location. The key to getting a great interview in less than ideal situations is the following:
1. Preparation and comfort of the subject. Know the person, the company and the topics before you sit down. Give them a sense of the flow so they feel ready but not scripted. Small talk and a relaxed setup go a long way in getting natural answers.
2. Good storytelling questions. Ask open-ended questions that invite stories instead of one-word replies. Guide them to answer in full sentences so their responses stand on their own in the edit. A solid flow is personal connection, challenge, solution, impact, and vision.
3. Technical execution. Clear audio matters most, followed by simple/clean lighting and framing. Set them up with soft, flattering light and capture supporting B-roll to match what they are saying.
Make them comfortable, ask the right questions, and get the technicals right. That is the formula for an interview that looks sharp and feels genuine.
*This shot is a behind the scenes photo from a corporate video shoot in Raleigh, North Carolina.
Boatbuilding Newsletter - Photography & Video
Safe Harbor Jarrett Bay’s latest newsletter, features the new Jarrett Bay Insider video and a recently employee spotlight photo and interview.
New Jarrett Bay Insider Episode for August
Check out the new Jarrett Bay Insider Episode for August. In this video RV talks about travel lifts and the crew that operates them. He also gives updates on Jarrett Bay’s newest and largest build to date, the 90 foot Hull number 68.
Safe Harbor Jarrett Bay’s Email Newsletter
Jarrett Bay’s newest email newsletter features our latest episode of the Jarrett Bay Insider video series as well as a new employee spotlight photo and write up.
Corporate Video Shoot - Raleigh, NC
This behind the scenes photo was taken during a corporate video shoot we did for a long time customer in Raleigh, NC. The final video was a three-person conversation that aired during a large conference out of state. For this shoot we used a two camera setup and ran hard wired lapel mics into a mixing board to get clean audio.
Boatbuilding Video Series
For more than eight years, the Jarrett Bay Insider video series has shared the custom sportfishing boatbuilding process with viewers. Here’s the latest episode featuring Jarrett Bay Hull 68 and Hull 44.
OnBoard Magazine Photos
Bluewater Yacht Sales publishes an annual magazine with customer stories, marine product insights and yacht sales listings. This year’s magazine features a two-page spread with some of our photos from Jarrett Bay Hull 68.
Raleigh Video Production - Behind the scenes
Behind the scenes of a Raleigh video production shoot featuring a two-camera setup capturing an on-camera conversation.
Safe Harbor Marinas - Cover Photo
Safe Harbor Marinas used my photo of Jarrett Bay Hull 62 Jaruco for the cover of their Water Magazine.
Social media video reaches 6 million views
The instagram reel video we put together with Jarrett Bay Boatworks has hit 6 million views, 171k likes, 514 comments, and 16.3k shares.
Impact over Hype | Big Rock 2025
As this year's Big Rock Blue Marlin tournament comes to a close, it has been fun to see our video production and photography work reach thousands of viewers throughout the event. Seeing all the comments has reminded me how powerful simple stories can be. We had a few videos air during key moments throughout the week, and seeing that visibility turn into real connection with people has been incredibly rewarding. Thanks to Jarrett Bay Boatworks and the Big Rock Tournament for their continued trust through the years.
Watch the Jarrett Bay Boatworks commercial HERE.
Graphic Design | Premier Concepts, Holly Springs, NC
I recently wrapped up a graphic design project for Premier Concepts in Holly Springs, NC which specializes in architectural specialty products. This is an ongoing project, encompassing everything from initial design concepts and layout to developing a strong brand identity and crafting compelling copywriting. It’s always a fun challenge to communicate their unique offerings through these data sheets.
Behind the Scenes - Big Rock Tournament Commercial Shoot
The Big Rock Blue Marlin Tournament is in full swing in Morehead City, NC. Tune into BigRock TV in the afternoons to see our Jarrett Bay Boatworks commercial during weigh in’s. Here are a few behind the scenes shots from the shoot.
*Lift Films is a video production, commercial photography and graphic design company located in Raleigh, NC. Click here to send us a note.
Lift Films in the wild | Big Rock Blue Marlin Tournament
Jarrett Bay Boatworks is once again the major sponsor for the 2025 Big Rock Blue Marlin Tournament. Our video “Never Stop Dreaming” should be floating around Big Rock TV all week during live streams.
*Lift Films is a video production, commercial photography and graphic design company located in Raleigh, NC. Click here to send us a note.
Never stop dreaming - Big Rock Blue Marlin Tournament
I’m going to make a few posts about this project over the next few days. For now, I hope you enjoy this short film we produced for Jarrett Bay Boatworks ahead of the Big Rock Blue Marlin Tournament.
*Lift Films is a video production, commercial photography and graphic design company located in Raleigh, NC. Click here to send us a note.
Recruiting and hiring through storytelling - Raleigh, NC
It's no secret that recruiting and hiring are a huge challenge right now, with a staggering 75% of employers struggling to fill job vacancies. But instead of just pushing out job descriptions, imagine the impact of letting your own team do the recruiting for you through employee stories and spotlights. This approach highlights the authentic daily life at your company, creating a powerful emotional connection that standard marketing can't replicate, ultimately allowing your employees to become your most effective recruiters. I’m grateful that Jarrett Bay Boatworks lets me help them with this approach. I’m always fascinated to hear everyone’s philosophy on work and life.
*Lift Films is a video production, commercial photography and graphic design company located in Raleigh, NC. Click here to send us a note.
Raleigh, NC Video Production - Behind the Scenes
Behind the scenes photo from a video shoot with Eva and Jim Shockey in Pinehurst, NC for a magazine promo.
*Lift Films is a video production, commercial photography and graphic design company located in Raleigh, NC. Click here to send us a note.
Lift Films in the wild | Video Production
Our most recent episode of the Jarrett Bay Insider Video Series went live in Marlin Magazine’s weekly newsletter. With more than 25,000 subscribers, these ad placements land a lot of high value traffic to Jarrett Bay’s website.
*Lift Films is a video production, commercial photography and graphic design company located in Raleigh, NC. Click here to send us a note.