Blog
Lift Films in the Wild | Jarrett Bay Ad Placement
Safe Harbor Jarrett Bay used some of our portraits, drone photos and construction photos in their recent ad placements in Marlin Magazine.
*Lift Films is a video production, commercial photography and graphic design company located in Raleigh, NC. Click here to send us a note.
Hazen and Sawyer - Marketing Documentary
We joined Hazen and Sawyer in Birmingham, Alabama this past December to help them tell an important story for their company. This story spanned almost 30 years so we had to rely on interviews, present day b-roll and a few stock video clips to fill in any gaps. We worked along side their talented marketing team to get this video produced in only a few days.
*Lift Films is a video production, commercial photography and graphic design company located in Raleigh, NC. Click here to send us a note.
Behind the Scenes - Photo/Video/Drone Shoot
Behind the scenes
Behind the scenes
I spent two days last week helping a customer update their content library with video and photography. We captured sunrise aerial shots with the drone and b-roll of their employees on the job. They will use these shots for future videos and general marketing purposes. Here are few of the drone shots:
*Lift Films is a video production, commercial photography and graphic design company located in Raleigh, NC. Click here to send us a note.
2024 Family Highlight Video
When my son was born in 2012, I put together a simple highlight video for my wife so we wouldn’t forget all the little moments that came with such a big milestone. The following year she got pregnant with my daughter so I made another video for that milestone. Every year after that brought new milestones that justified putting together a video. Our phones, computers and icloud accounts have quickly filled up with these moments and putting together a video each year seems like it gets harder and harder for me. However, sometimes someone in the family will pull up youtube on the the TV and inevitably click on one of our old family highlight videos. Anyone within ear shot of the speaker will migrate to the living room and we’ll sit together and laugh and cry and remember how great life really is. I understand that living in the past isn’t wise. But that’s not what these videos are for. They act as a compass to keep us pointed in the right direction when ambition or discouragment try to deviate our path. We never stage moments for our videos, but we stay mindful of them, making sure to live our best life all year long so the videos are worth re-watching year after year. On to 2025!
*Lift Films is a video production, commercial photography and graphic design company located in Raleigh, NC. Click here to send us a note.
Lift Films in the Wild | Marlin Magazine Newsletter
Jarrett Bay Insider ads in this week’s Marlin Magazine Newsletter.
*Lift Films is a video production, commercial photography and graphic design company located in Raleigh, NC. Click here to send us a note.
Lift Films in the Wild - Full Page Ad for Jarrett Bay Boatworks
Photography: Luke Pearson | Lift Films
Ad Design/Placement: Stealth Marketing
*Lift Films is a video production, commercial photography and graphic design company located in Raleigh, NC. Click here to send us a note.
Arrows in the Snow
Raleigh had a mini snow storm last week so I talked my son into standing in the cold with no jacket to shoot some arrows.
*Lift Films is a video production, commercial photography and graphic design company located in Raleigh, NC. Click here to send us a note.
Video Walkthrough of a Custom Sportfishing Yacht
These walkthrough videos are always a challenge because we’re constantly battling construction and delivery deadlines. Custom boatbuilding is similar to building a custom home in that there are countless decisions being made daily and each decision affects the next stage in the build. Unlike building a custom home, these boats also have to run at 40 knots in big seas. Once they’re finished with the build we typically only have half a day with the finished boat before they push off from the dock with their new owners. During this short window of time we capture a scripted walkthrough video, b-roll, drone video and photography of all the spaces. The easiest thing to do would be to do a typical real estate style video tour and just show off the finished spaces, but that wouldn’t do it justice. These boats are sometimes 3 year builds (or more if they get sold to a new owner prior to completion). Many skilled craftsmen from every different trade have their hands on these boats and work together to build a floating piece of art. Thinking of these boats as characters in a story give the walkthrough videos a little more substance. It truly feels like you’re getting to watch these boats come to life.
Step aboard Hull 64, Renegade (2.0), the latest evolution of sportfish perfection custom-built for a repeat owner. Built with advanced lamination and infusion techniques first developed for our 90-foot Hull 62, this 68-footer is lighter, stronger, and faster—designed for exceptional performance, stability, and agility on the open water. 🎤: RV Hodge 🎥: Lift Films
*Lift Films is a video production, commercial photography and graphic design company located in Raleigh, NC. Click here to send us a note.
Behind the Scenes with Gregory Poole Marine
My son traveled to Beaufort, NC with me last week to help run time lapse cameras for a Caterpillar engine install for Gregory Poole Marine. The boat getting repowered is Jarrett Bay Hull #59 Builders Choice.
*Lift Films is a video production, commercial photography and graphic design company located in Raleigh, NC. Click here to send us a note.
Lift Films in the wild - Jarrett Bay Hull 64 Press
Jarrett Bay Boatworks recently posted the press release for Hull 64 (Renegade) which included a gallery of images I shot. Below are just a few of the screenshots out in the wild. To read the full press release on Jarrett Bay’s website that includes boat specs and amenities, click HERE.
*Lift Films is a video production, commercial photography and graphic design company located in Raleigh, NC. Click here to send us a note.
Jarrett Bay Boatworks Photography
Jarrett Bay Boatworks recently launched their newest build. Hull number 64 is a 68’ convertible named Renegade. Due to weather and timing of the boat delivery, we did a quick photo and video shoot in the Neuse River north of Adam’s Creek in the middle of the day. The freezing temperatures and high noon sun presented us with a lot of challenges for capturing good shots but when your subject looks like this, you mostly just need to make sure she’s in focus:
*Lift Films is a video production, commercial photography and graphic design company located in Raleigh, NC. Click here to send us a note.
Behind the scenes | Custom Sportfish Video Shoot
This week I was on the road in Beaufort, NC shooting photos and videos of Jarrett Bay hull 64. I am putting together a full walkthrough video for the Jarrett Bay Insider. Now comes the long editing process. Stay tuned for more.
*Lift Films is a video production, commercial photography and graphic design company located in Raleigh, NC. Click here to send us a note.
Lift Films in the wild | Jarrett Bay Boatworks newsletter photography
*Lift Films is a video production, commercial photography and graphic design company located in Raleigh, NC. Click here to send us a note.
Happy New Year
One of my favorite family traditions: We go to bed early on New Years Eve, wake up early on the 1st and watch the first sunrise of the year.
There is zero chance staying up until midnight and sleeping in the next day is better than this.
Here is the first sunrise of 2025 | Cape Fear River - Raven Rock - Lillington, NC
*Lift Films is a video production, commercial photography and graphic design company located in Raleigh, NC. Click here to send us a note.
Cover Photo - 2025 Gregory Poole Marine Calendar
Gregory Poole Marine’s 2025 calendar features our C32B engine photo as well as one of our Jarrett Bay Hull 65 (Rebelette) photos. This calendar is the Caterpillar C32B edition and features all the Carolina Sportfishing boats powered by the new C32B engines.
*Lift Films is a video production, commercial photography and graphic design company located in Raleigh, NC. Click here to send us a note.
Behind the Scenes - Birmingham, AL
A few behind the scenes shots from a 3 day shoot in Birmingham, Alabama with interviews, b-roll and drone.
*Lift Films is a video production, commercial photography and graphic design company located in Raleigh, NC. Click here to send us a note.
Lift Films in the wild | Jarrett Bay Anniversary Marketing Photo
On December 6th, Jarrett Bay celebrated their 38 year anniversary by offering a 38 percent off sale on their clothing line. The email and social campaign featured one of our photos of Jarrett Bay hull 65: Rebelette.
Photography: Lift Films
Ad Design/Layout: Stealth Marketing
*Lift Films is a video production, commercial photography and graphic design company located in Raleigh, NC. Click here to send us a note.
Behind the Scenes with Builders Choice and Gregory Poole Marine
Jarrett Bay hull no. 59 “Builders Choice” is hauled out of the water for a full repower with Caterpillar C32B engines. This boat will also be getting a few cosmetic updates including a full paint job and updated teak work. We are producing a story about this project for Gregory Poole Marine which will be completed in April of 2025. Here are few behind the scenes shots from last week’s shoot:
*Lift Films is a video production, commercial photography and graphic design company located in Raleigh, NC. Click here to send us a note.
Portraits + Interviews
Check out the latest employee spotlight photo and interview we produced last week for Jarrett Bay Boatworks. These employee spotlights are posted monthly on Jarrett Bay’s social media channels.
"You can't always control every aspect of your environment, but you can control how you respond to it. It sounds cliché, but as a marine mechanic, every day a new challenge is thrown at you. If you practice patience and adaptability, there's no challenge too big."
-Chad Lilley
Mechanic
*Lift Films is a video production, commercial photography and graphic design company located in Raleigh, NC. Click here to send us a note.