Blog

luke pearson 11/20/24 luke pearson 11/20/24

Portraits + Interviews

Check out the latest employee spotlight photo and interview we produced last week for Jarrett Bay Boatworks. These employee spotlights are posted monthly on Jarrett Bay’s social media channels.

"You can't always control every aspect of your environment, but you can control how you respond to it. It sounds cliché, but as a marine mechanic, every day a new challenge is thrown at you. If you practice patience and adaptability, there's no challenge too big."

-Chad Lilley
Mechanic

*Lift Films is a video production, commercial photography and graphic design company located in Raleigh, NC. Click here to send us a note.

luke pearson 11/19/24 luke pearson 11/19/24

Lift Films in the wild | Marlin Newsletter

Jarrett Bay Boatworks recently used our video series in their ad placements for Marlin Magazine’s Digital Newsletter.

*Lift Films is a video production, commercial photography and graphic design company located in Raleigh, NC. Click here to send us a note.

luke pearson 11/16/24 luke pearson 11/16/24

New Jarrett Bay Insider Episode

We recently completed a new Jarrett Bay Insider episode that does a deep dive on the sound dampening properties of the cockpick deck and salon floor on Hull 68 (90’).

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*Lift Films is a video production, commercial photography and graphic design company located in Raleigh, NC. Click here to send us a note.

luke pearson 11/12/24 luke pearson 11/12/24

Behind the Scenes with Gregory Poole Marine / Caterpillar

Behind the scenes shot from a recent shoot aboard Jarrett Bay hull no. 59 “Builders Choice”. We are documenting the full repower of this boat with Cat C32B engines. The full project video will be completed in the Spring of 2025.

*Lift Films is a video production, commercial photography and graphic design company located in Raleigh, NC. Click here to send us a note.

luke pearson 10/31/24 luke pearson 10/31/24

Web Design & Creative Direction

We are in the process of a full website re-design for Premier Concepts of Holly Springs, NC. As part of that project, we shot a custom website header video to showcase one of their unique products.

raleigh video production commercial photography web design

*Lift Films is a video production, commercial photography and graphic design company located in Raleigh, NC. Click here to send us a note.

luke pearson 10/30/24 luke pearson 10/30/24

Commercial Photography - Palm Beach Towers

Palm Beach Towers is using some of our photography in their recent quarter page ad placement.

raleigh video production commercial ad photography

*Lift Films is a video production, commercial photography and graphic design company located in Raleigh, NC. Click here to send us a note.

luke pearson 10/29/24 luke pearson 10/29/24

Lift Films in the wild | Jarrett Bay Boatworks Newsletter

Jarrett Bay Boatworks’ October newsletter features several examples of Lift Films content including a new Jarrett Bay Insider, Fort Lauderdale International Boat Show Advertisement, and the employee spotlight.

*Lift Films is a video production, commercial photography and graphic design company located in Raleigh, NC. Click here to send us a note.

luke pearson 10/18/24 luke pearson 10/18/24

Lift Films in the wild | Marlin Magazine Ad Placements

Jarrett Bay Boatworks uses ad placements in Marlin Magazine’s weekly newsletters. The most recent ads feature photos of the 67’ Privateer, the 64’ Rebelette, and screen shots from the most recent episode of the Jarrett Bay Insider.

*Lift Films is a video production, commercial photography and graphic design company located in Raleigh, NC. Click here to send us a note.

luke pearson 10/9/24 luke pearson 10/9/24

Portrait Photography + Interview

One of my favorite on-going projects for Jarrett Bay Boatworks is the Employee Spotlights. Every month a new employee is chosen to be highlighted. Sometimes they are long time employees with a lot of experience and sometimes they are brand new. I usually spend 5 minutes talking with them about their job and advice for the next generation of boat builders. I end by grabbing a few portraits of them. This month we interviewed Ed Campbell and his advice was worth sharing.

"Before coming to Jarrett Bay, I spent 40 years teaching industrial arts in high school, where I helped students learn how to work with their hands. Working alongside the talented team at Jarrett Bay, seeing them shape wood into something functional and beautiful, reminds me of why I loved teaching. I truly feel blessed to be a small part of this team. My advice to the younger generation would be to take pride in what you do, keep your sense of humor and appreciate the people you work with—it makes all the difference."

-Ed Campbell
Finish Carpenter Assistant

*Lift Films is a video production, commercial photography and graphic design company located in Raleigh, NC. Click here to send us a note.

luke pearson 10/7/24 luke pearson 10/7/24

Lift Films in the wild | Jarrett Bay Newsletter

Jarrett Bay Boatworks September newsletter features the latest espisode of the Jarrett Bay Insider which goes into detail about the wiring process for custom sportfishing boats.

raleigh video production company, custom homes, custom builders, boats

*Lift Films is a video production, commercial photography and graphic design company located in Raleigh, NC. Click here to send us a note.

luke pearson 9/19/24 luke pearson 9/19/24

Gregory Poole Marine - Half Page Ad Photography

gregory poole marine advertising cat marine commercial photography

*Lift Films is a video production, commercial photography and graphic design company located in Raleigh, NC. Click here to send us a note.

luke pearson 9/18/24 luke pearson 9/18/24

Website Video Tutorial for Raleigh Tech Company

Video tutorials can be tedious to watch. Besides the obvious fact that they’re not exciting, it’s a tough balance between keeping the viewers attention while not rushing through the steps and loosing them. Most video tutorials have too much deadspace and it makes the viewer want to skip ahead. The best way we’ve found to produce these types of videos as tight as possible is to script out every word and map out every cursor movement. We also use zooms and animation graphics to highlight where the viewers need to hold their attention. They are still not the most exciting videos to watch, but these steps help move the video along and accomplish their goal of educating the users of the platform.

*Lift Films is a video production, commercial photography and graphic design company located in Raleigh, NC. Click here to send us a note.

luke pearson 9/17/24 luke pearson 9/17/24

Silent Reverence - (A Tradition Wild Journal)

Tradition Wild is a personal project I’m working on. Check out www.TraditionWild.com to learn more about what we’re doing.

The river looked like tea; clear but stained a deep amber from the minerals in the eastern North Carolina soil and the tannins from decomposing leaves. There was very little sediment, making it easy to spot fish. Low water levels pulled the canoe down stream slowly, allowing us to keep the bow positioned for casting with an occcasional draw stroke. I already know what you’re thinking. Fresh water fishing on small rivers doesn’t take much skill. You’d be correct. This trip wasn’t about bringing home dinner or bragging about trophy fish. This was just a quiet afternoon on the water with my son before fall sports and school started devouring blocks on the calendar. I’ve fished this river more times than I can count and knew that this time of year would produce the one variable that every kid hopes for on the water; hungry fish. I was right. Between the two of us, we landed 44 fish (and yes, we counted every single one) in a couple hours with the last one being just as much fun as the first.

raleigh nc video production company commercial photography hunting fishing

The mid-day sun was directly overhead for most of the float, illuminating our stretch of river like a grand theater. Beams of sunlight pierced through the canopy of trees along the banks, projecting intricate cucoloris shadows that danced across the water with the breeze. Like a scene change, we drifted out of the shade just as my son reaches down to release a redbreast sunfish. The dark riverbank drapes across the background like a velvet curtain while a single spotlight of sun follows the fish. The mosaic of colorful scales reflecting light like a vibrant costume. With a graceful bow, the fish takes it’s cue and exits stage left as an audience of two fishermen sit in silent reverence.

*Lift Films is a video production, commercial photography and graphic design company located in Raleigh, NC. Click here to send us a note.

luke pearson 9/12/24 luke pearson 9/12/24

Marketing Flyer Design - Schedulefly

*Lift Films is a video production, commercial photography and graphic design company located in Raleigh, NC. Click here to send us a note.

luke pearson 9/10/24 luke pearson 9/10/24

Late Summer fly fishing in the North Carolina Mountains

raleigh nc video production fly fishing western north carolina mountains

*Lift Films is a video production and commercial photography company located in Raleigh, NC. Click here to send us a note.

luke pearson 9/5/24 luke pearson 9/5/24

Logo Design / Branding - Premier Concepts

Premier Concepts manufactures high-end architectural products for wall’s and ceilings. Lift Films designed their new logo, website, brochures, business cards, and data sheets.

*Lift Films is a video production and commercial photography company located in Raleigh, NC. Click here to send us a note.

luke pearson 8/28/24 luke pearson 8/28/24

New Jarrett Bay Insider Episode

*Lift Films is a video production and commercial photography company located in Raleigh, NC. Click here to send us a note.

luke pearson 8/14/24 luke pearson 8/14/24

Lift Films in the wild | Marlin Magazine Newsletter (August 2024)

A look at how Jarrett Bay Boatworks has been using our content in their marketing materials recently:

*Lift Films is a video production and commercial photography company located in Raleigh, NC. Click here to send us a note.

luke pearson 8/9/24 luke pearson 8/9/24

The 18 year process to buy LiftFilms.com

I started Lift Films in 2002 (the year I graduated high school). I still have a few of the early videos I was making with the Lift Films branding on them. I also have a hard copy of the first invoice I drew up for a customer and my first business card that I printed on card stock and cut out by hand.

In 2004 I purchased the domain www.LiftFilms.net because the .com was owned by a production studio in New Orleans at the time.

I wanted the .com but I knew it would be nearly impossible to get with my budget. I needed a website for my business so I purchased LiftFilms.net to get me by. Every once in a while I would check to see if the .com was available but It wasn’t until 2011 that it happened. I reached out to the sellers but I never got a response. At this point I accepted my .net fate and talked myself into believing that it wasn’t that important in the grand scheme of things.

In 2021, I was researching domains for another project I was working on and decided to check the status of LiftFilms.com. I was surprised to see it was listed for sale on GoDaddy’s domain marketplace for $5,000. I still believed that the .com wasn’t that important to my business but my ego couldn’t let someone else get that domain.

I submitted a bid for $1,000 but it was quickly declined. For the next year and half I exchanged messages with the sellers and never budged from my $1,000 offer. Sometimes I would ignore them for weeks at a time. It became a game for me (and them I’m sure).

Below are a few of the highlights from the bidding exchange with the seller. Unfortunately they don’t show my responses since it was through the GoDaddy marketplace portal. The first message was on April 22, 2021. On September 22nd, 2022 they accepted my offer and I was finally the rightful owner of www.LiftFilms.com.