Huck buckets wanted to partner with jarrett bay boatworks to run a full page print ad in the program for the los suenos triple crown fishing tournament. because of our long standing relationship with jarrett bay, Huck entrusted Lift films to come up with an idea for the hero image of their bucket for the ad.

We wanted a simple, clean image of a bucket with a subtle nod to Jarrett Bay boatworks. To differentiate the ad from other marine advertising images, we shot the photo at dusk and used lights to put the focus on the bucket and give the image a cinematic feel.

We also shot several additional photos for Huck to use in other print ads and for social media content.