Story is King: How a construction timelapse video went viral.

Viral social media videos are a powerful tool for brands to extend their reach well beyond their normal audience. By definition, viral means for content to rapidly gain widespread popularity through social media sharing due to its compelling nature. Below are a few screen grabs from a recent video we produced for Jarrett Bay Boatworks. The video captures the 10 month construction of a custom sportfishing hull. It was shot with a long term timelapse camera mounted in the rafters of the building.

2018 - Behind the scenes

The video has over 4 million views across all social platforms along with hundreds of comments.

Even with knowing the ingredients for what makes a video go viral, it’s tough to predict when it will happen. I thought about this particular video for a while before I realized what helped propel it into the viral universe.

A long-term construction timelapse video is essentially just a good story; and good stories resonate with people.

This video showcased the 10 month visual journey from the initial groundwork to the final product. Compressing a 10 month process into :40 seconds also presented it in a way people aren’t used to seeing. Compelling stories like this are prime candidates for going viral because they engage viewers on a deeper level and provide a satisfying visual narrative of progress and achievement. These elements make the content highly shareable, increasing its potential to reach a wide audience and bring unprecedeented attention to the brand.

Instagram Link: Watch on Instagram

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*Lift Films is a video production and commercial photography company located in Raleigh, NC. Click here to send us a note.